{"id":468350,"date":"2025-08-21T12:28:14","date_gmt":"2025-08-21T18:28:14","guid":{"rendered":"https:\/\/sintesis.com.mx\/puebla\/?p=468350"},"modified":"2025-08-21T12:28:14","modified_gmt":"2025-08-21T18:28:14","slug":"certificacion-marca-cinco","status":"publish","type":"post","link":"https:\/\/sintesis.com.mx\/puebla\/2025\/08\/21\/certificacion-marca-cinco\/","title":{"rendered":"Avanza certificaci\u00f3n y comercializaci\u00f3n de la Marca Puebla Cinco de Mayo"},"content":{"rendered":"<p>El Gobierno del Estado, a trav\u00e9s de la <strong data-start=\"400\" data-end=\"430\">Marca Puebla Cinco de Mayo<\/strong>, respald\u00f3 a las y los productores poblanos en la comercializaci\u00f3n de sus bienes y servicios, con el prop\u00f3sito de asegurar su formalizaci\u00f3n, profesionalizaci\u00f3n y proyecci\u00f3n en distintos niveles de mercado, destac\u00f3 el gobernador <strong data-start=\"658\" data-end=\"679\">Alejandro Armenta<\/strong>.<\/p>\n<p data-start=\"684\" data-end=\"1030\">El <strong data-start=\"687\" data-end=\"760\">secretario de Desarrollo Econ\u00f3mico y Trabajo, V\u00edctor Gabriel Chedraui<\/strong>, explic\u00f3 que el proceso inici\u00f3 con un primer filtro enfocado en el cumplimiento de normatividad legal, sanitaria y de etiquetado. Los productos aprobados ingresaron a la tienda instalada en el <strong data-start=\"954\" data-end=\"981\">Pasaje de San Francisco<\/strong>, administrada por los propios cooperativistas.<\/p>\n<p data-start=\"1032\" data-end=\"1404\">En un segundo filtro, se concretaron <strong data-start=\"1069\" data-end=\"1111\">alianzas con Gran Bodega y Price Shoes<\/strong>, empresas que validaron la viabilidad de los productos y abrieron la posibilidad de su distribuci\u00f3n en Puebla y otras entidades del pa\u00eds. Paralelamente, m\u00e1s de <strong data-start=\"1272\" data-end=\"1312\">7 mil 250 comercializadoras poblanas<\/strong> fueron capacitadas en finanzas y accedieron a cr\u00e9ditos mediante la <strong data-start=\"1380\" data-end=\"1401\">Banca de la Mujer<\/strong>.<\/p>\n<p data-start=\"1406\" data-end=\"1719\">El proyecto contempla un tercer filtro que expandir\u00e1 la marca hacia cafeter\u00edas escolares, cooperativas, m\u00f3dulos m\u00f3viles y cadenas departamentales, con miras a llegar a mercados internacionales. Adem\u00e1s, se conform\u00f3 un <strong data-start=\"1623\" data-end=\"1648\">fideicomiso ciudadano<\/strong> que administrar\u00e1 las regal\u00edas para destinarlas a programas sociales.<\/p>\n<p data-start=\"1721\" data-end=\"1863\">La <strong data-start=\"1724\" data-end=\"1763\">tienda oficial abrir\u00e1 en septiembre<\/strong>, consolidando a la Marca Puebla Cinco de Mayo como un <strong data-start=\"1818\" data-end=\"1860\">s\u00edmbolo de identidad y orgullo poblano<\/strong>.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #td_uid_1_6a64843d276e5  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.06.11-PM-80x60.jpeg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a64843d276e5  .td-doubleSlider-2 .td-item2 {\r\n                        background: 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class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 7<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" 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              <a class=\"slide-gallery-image-link\" href=\"https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-scaled.jpeg\" title=\"WhatsApp Image 2025-08-21 at 12.05.40 PM\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-714x420.jpeg\" srcset=\"https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-714x420.jpeg 714w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-300x176.jpeg 300w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-1024x602.jpeg 1024w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-768x452.jpeg 768w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-1536x903.jpeg 1536w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-2048x1204.jpeg 2048w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-696x409.jpeg 696w, https:\/\/sintesis.com.mx\/puebla\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-21-at-12.05.40-PM-1068x628.jpeg 1068w\" sizes=\"(max-width: 714px) 100vw, 714px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item7\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n","protected":false},"excerpt":{"rendered":"<p>El Gobierno del Estado, a trav\u00e9s de la Marca Puebla Cinco de Mayo, respald\u00f3 a las y los productores poblanos en la comercializaci\u00f3n de sus bienes y servicios, con el prop\u00f3sito de asegurar su formalizaci\u00f3n, profesionalizaci\u00f3n y proyecci\u00f3n en distintos niveles de mercado, destac\u00f3 el gobernador Alejandro Armenta. El secretario de Desarrollo Econ\u00f3mico y Trabajo, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":468357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72262],"tags":[41,65,3298,27,8254,92997,18,23,8253,20668,40526],"yst_prominent_words":[34260,31668,30333,29562,34602],"class_list":["post-468350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gobierno","tag-es-noticia","tag-esnoticia","tag-gobierno","tag-hoyesnoticia","tag-hoyesnoticiaapp","tag-marca-puebla-cinco-de-mayo","tag-puebla","tag-slide","tag-slideapp","tag-slider","tag-sliderapp"],"_links":{"self":[{"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/posts\/468350"}],"collection":[{"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/comments?post=468350"}],"version-history":[{"count":1,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/posts\/468350\/revisions"}],"predecessor-version":[{"id":468358,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/posts\/468350\/revisions\/468358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/media\/468357"}],"wp:attachment":[{"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/media?parent=468350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/categories?post=468350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/tags?post=468350"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/sintesis.com.mx\/puebla\/wp-json\/wp\/v2\/yst_prominent_words?post=468350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}